How to blast off marketing strategies with monthly tasks. 

Midyear goal setting for marketing results in 2023

How to blast off your marketing strategies with monthly tasks. 

It’s the middle of the year. Is your business running behind? Do you find yourself asking, How do we set a goal for marketing midyear?

The key to a successful marketing strategy is captivating fresh audiences, expanding your loyal following, and attracting considerable customers. And to do that, you must strategically put your business in front of them! Your monthly marketing goals must seamlessly integrate into your monthly routine, cementing a solid foundation for business growth and establishing a powerful brand.

Sadly, many stumble when it comes to implementing effective marketing strategies regularly. The missing piece lies in knowing HOW and WHAT actions to take to promote their businesses consistently. Surprisingly, a staggering number of entrepreneurs lack this crucial understanding, resulting in missed opportunities, unrealized potential, and limited growth.

Today we are going to fix the missing details around understanding How and What actions to take. Come with me and let’s take a look. 

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A 3-step marketing strategy to boost results using monthly tasks:

1) Planning – it’s obvious that having a plan helps keep us on track and makes reaching the goal significantly easier. 

But why?

Plans keep us focused on one particular goal. Which month after month ensures that all our goals are met instead of scattering our efforts and seeing minimal results in every avenue. In business, it’s easy to get sidetracked. 

Now the question becomes…

But how?

Start by determining your overall monthly marketing goal, then dig deeper and narrow it to a specific target. 

Example:

Overall monthly marketing objectives: Increase my social media advertising. Now, a deep dive objective – Increase social media marketing budget by $800 to gain 1000 followers by the End of Month(EOM).

Pro Tip: Make your new marketing goal attainable but a stretch from your current standing. Making the goal too easy, and there is no point in it. While making it too difficult will ensure your failure. An excellent online marketing strategy should reach beyond what you feel is a reasonable target goal

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Let’s brainstorm some monthly goal-setting objectives for business owners creating a monthly marketing plan.

• Increase social media leads by 15%
• Get 1,000 new social media followers
• Create brand awareness for promoting our new product line next month
• Increase conversion rates by 10% with marketing mix customer touchpoints 
• Capture 10,000 new emails 
• Generate 10,000 unique website visitors using social media channels

After you have set your goal and defined the key points needed to meet the marketing objectives, you can build an effective plan to achieve them. Throughout the month, all your actions will revolve around these set goals.

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Let’s see what it all looks like in action…

PUTTING IT TOGETHER – Your template for a marketing plan

General Objective: Increase my social media advertising.

Clearly Defined Objective: Increase marketing budget by $800 to gain 1000 new FaceBook followers by the End of Month (EOM).

Marketing Plan:

• Lead Generation: Launching a lead generation Facebook ad campaign with an ad spend of $800. Have a compelling call-to-action that guides users to a dedicated landing page where they can register for a newsletter, webinar, or email list.
• Increase Brand Awareness: Attend relevant industry events or trade shows to network, distribute promotional materials, and increase brand recognition.
• Conversion Rate Optimization: Conduct A/B testing on different landing page versions to identify the most effective layout, copy, and design that lead to higher conversion rates. Design new online branding for cohesive customer touch points.
• Capture 10,000 New Emails: Create landing page giveaways and test a customer appreciation gift for referrals from existing and past clients.
• Generate 10,000 New Website Visitors: Link the website to 20% of social media content to increase new website visitor conversions.

Observe how effortlessly we deconstruct the necessary actions to reach our desired goals once we establish a clear understanding of what we aim to accomplish.

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2) Calendaring Tasks – Set up a monthly task calendar to promote your business during this marketing cycle. 

Tips to keep in mind:

• Ensure every key metric is thoroughly addressed to meet your goal. 
• Think about delivering value for free in content that helps the customer. Giving value increases the consumer bond and allows sales to happen naturally when the time comes. Plus, everyone likes free stuff!

• Push any earned media to its max on social media platforms.
• If you treat marketing sporadically, your results will show it. 
• As you become more familiar with each social media platform and marketing mix tools, you can set up marketing automation to save time and money without compromising results.

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Here is the most important step!

3) REVIEW – Review the marketing effort data. Review your stats at the end of the month. Analyzing data in the review phase is an important step. This stage in the marketing strategy allows you to review the results and keep a log for future reference and growth. Reviewing extended records help you to recognize patterns over time. Failing to analyze marketing activity against the marketing goal with set KPIs will leave you stressing over the details and uncertain about what data to look for.

Start with the basics:

• Did you reach the goal?
  • If not, how much improvement over the 30 days did you see?
• Were there unexpected obstacles?
• Did you perform all tasks on the marketing plan?
  • If not, why not?

Now get specific with the data: Chart the actual numbers.

• Sales numbers
• New Customers / Lost Customers
• Website Traffic
• Email Subscribers / Unsubscribers
• Advertising Dollars
• Increased Social Media Followers
• Cost per acquisition for each new follower
• Monthly Profit or Loss
• Expenses

This example focuses on digital marketing strategies. Still, a smart business manager can easily implement the same plan for any marketing strategy, small business and large enterprise alike.

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Now, take a moment to step back and look at what you truly have here. Based on these results, you have a blueprint of what works and what doesn’t. Moving forward, you adjust the next campaign cycle using the data to focus on next month’s target objectives.

Imagine the tremendous impact your business could achieve by effortlessly reaching your monthly goals. By embracing a strategic and consistent marketing campaign approach, you open yourself to exponential growth for your enterprise. Don’t let uncertainty or missed opportunities hold you back. In these three simple steps, you control marketing tactics on a hyper-focused level providing the ability to propel your business to new heights.

I hope this article helped you build a successful content marketing strategy guiding you to implement actionable monthly tasks and set your sights on meeting your end-of-year goals even when starting midyear.